According to Nike, this group is representative of the global community that celebrates Air Max Day, and as the occasion has always been focused around connecting Air Max fans with one another, Nike’s aim is to engage these creatives in in the process of product creation. Affectionately known as “mini-Swoosh” in her circle of friends, Foot Patrol employee Alexandra Hackett was one of the lucky 12 to visit Beaverton, and given the opportunity to create her dream Air Max.Below, Alexandra explains her unique design, which she has dubbed the “Air Mini Swoosh.” All 12 Air Max concepts as part of the Vote Forward campaign will be introduced to the world on Saturday, March 18, but only one design will be put into production for Air Max Day 2017. The power is in your hands, as the winner will be decided during a one week voting period, ending March 25.
Read our conversation with Alexandra below, and stay posted for more coverage of the Vote Forward campaign.My Air Max design is an amalgamation of nine of the original Air Max models that showcase visible air. It combines design lines and elements from the Air Max 1, 90, 180, 93, 95, 97, Plus, 360 and 2015, creating a new model that pays homage to the past. For the fabrication and colour palette, I looked into a combination of 3M and tyvek (machine washable paper) to reflect a Nike receipt. The tongue is inverted also, featuring a visible size label. If selected, it will come with Black, White and Baby Pink laces and a set of miniature Air Max Bubble earrings/keyrings.
I’ve actually already seen most of the initial designs but I think I’m most excited to see the final render of Venus X’s design.What challenges did you encounter during the design process?Probably narrowing down all of my ideas into one concept! Designing my own shoe for Nike is a dream come true, and it’s really my one chance, so the pressure was on to create a design that encapsulated everything I wanted to express.What was the best part of being at Nike’s Beaverton campus?