Imagine these tubes all lined up underneath your foot with a certain spacing in between them, then when you stepped on them and as they squashed down, they pressed against each other and created their own spring effect. So, that’s where it started.”Boasting a higher energy return than any other foam cushioning material in the running industry, 1988’s Torsion features a hermoplastic arch support designed to allow the forefoot and rearfoot to move independently and adapt to running surfaces without straining the foot through excess motion.
First introduced in 1990, the Reebok Hexalite presented shock-dissipating cushioning for athletics spanning tennis, running, and basketball and relied heavily on the honeycomb pattern which absorbed 23% as much energy as EVA or polyurethane compounds before it was created.Twenty years after its original release, the Instapump Fury OG is as sleek and modern as ever thanks to its iconic Pump technology and an architectural construction you won’t soon forget. Featuring Hexalite cushioning for comfort and performance and high abrasion rubber outsole for added durability, both the design and innovation ensured that consumers felt they were sporting the “wave of the future.”
Marathon runners typically take around 40,000 steps from start to finish. The challenge for Nike designers Kevin Hoffer and Eric Avar in 2008 was to find a shoe that could withstand such a pounding. Thus began the search for the right material, an ultra-lightweight foam that was both pillowy-soft and rubber-ball bouncy. After failing with countless materials, there came a breakthrough. Found way in the back of the Nike Advanced Material Interest Group’s closet, the team unearthed a space-age foam. In science terms, it was the fusion of lightweight Ethylene Vinyl Acetate (EVA) with the bouncy ball-like spring of Nitrile Rubber (NBR).