Huarache a la machine

We were out there for the Hypervenom 2 launch in Barcelona and we had a meeting off the side with Neymar and showed him samples, the samples had both his iconic 10 for Brazil and he was saying “Oh it would be great to have 23 on it as well to pay respect to Jordan.” Those kind of comments come out of really organic interactions with Neymar over the last year-and-a-half, two years.Neymar performs at such a high level and is doing stuff that we really haven’t seen before on the pitch but he also has this kind of free flowing style as well and this really sharp eye and that’s what’s kind of brought this idea together, and the fact that he’s going to wear it out on the pitch is amazing.

How do you think that’s going to affect his performances on the pitch?One thing we always talk about at Nike is this concept of style innovation and giving these players this confidence on pitch so when he’s out there and he’s got the sign-off from MJ and he’s in his boots, giving him this confidence.While many believe that there is no such thing as bad publicity, most will agree that the line between being edgy and being controversial is one that carries significant baggage. In the case of the competitive world of sneakers, companies look to everything from holidays to burgeoning designers, to athletic heroes as a means to capitalize on a chunk of the billion dollar industry.

Even in today’s world which cultivates more tangible news than ever in regards to footwear, more times than not the average shoe’s shelf life is that of its commercial appeal. While hype inevitably fades, certain shoes have kicked up dust and become certifiable controversies and remain relevant not for what they were, but what they were deemed to be. Here are 20 of the most memorable sneaker controversies.In a letter from NBA Executive Vice President Russ Granik to Nike Vice President Rob Strasser that was written in 1985, it stated the following: “In accordance with our conversation, this will confirm and verify that the National Basketball Association’s rules and procedures prohibited the wearing of certain red and black NIKE basketball shoes by Chicago Bulls player Michael Jordan on or around October 18, 1984.”