Prolly is Not Probably – Words from the Levi’s® tailor, “On the front we added a custom button to the breast pocket and screen printed ‘13’ onto the side of the jacket. Upon opening the jacket you’ll find a simple one-color screen print of the shops name.”Fast Folks— Words from the Levi’s® tailor, “Yellow color blocking underneath the collar, which we screen printed with ‘Fast or Die.’ We drew up a graphic illustrating the shops love with bikes, which can be see on the back of the jacket.“NYC Velo – Words from the Levi’s® tailor, “White reflective material was used on the back and front bottoms of the jacket to keep the riders safe when they ride at night. A subtle red-stitched ‘V’ was added to the collar.”Ritte Racing – Words from the Levi’s® tailor, “Blue, red and yellow fabric were combined to produce a rainbow swoosh to celebrate the shops Belgian roots.”
Moth Attack— Words from the Levi’s® tailor, “Pink color blocking can be found underneath the collar and on the inside waist band of the jacket. Once the logo was transferred to cloth it was then stitched to the back of the jacket.”Time Cycle— Words from the Levi’s® tailor, “Once the custom logo was created we decided to use the colors white and red to help it stand out from the finish of the jacket. “R.E. Load— Words from the Levi’s® tailor, “R.E. Load stitched a patch into the back themselves, and we added our subtle touch by adding their individual names on the inside of the jacket.”Affinity – Words from the Levi’s® tailor, “We took the shops signature red color scheme and implemented it into the back, where we did a large logo print, and underneath the collar.”
Recently artist and toy designer Michael Lau was asked by Nike to design the chinese BMX collection. “As long as it has the swoosh on it,” was the only requirement Sandy Bodecker, Nike’s VP of Global Design, asked of Michael Lau as they began work on the Nike China Federation BMX Racing Team Kit for the coming Olympics this August in Beijing.A couple of weeks ago we had the pleasure of sitting down with the artist to talk about this adventure and of course we also show you the outcome, which includes a special Nike Blazer, a matching toy and the BMX Racing Team Kit.Exclusively for H&M and the East London-based custom bike shop Brick Lane Bikes is a Lookbook shot by Highsnobiety featuring the best styles of the upcoming capsule collection in addition to their great single speed bike. Brick Lane Bikes, short BLB, is a small store and workshop famed in London for their customisations and hyped for their good vibes. H&M teamed up with BLB to release a unique capsule collection consisting of functional and vintage-style tees, pants, jackets, long-sleeved shirts, and accessories.